Sensory and Consumer Research

Sensory and consumer research is essential in today’s marketplace where the number of products and the ability to get products has grown exponentially. Understanding not only what consumers like, but why they like it is the hallmark of sensory and consumer research. RedJade is designed with you in mind. From recruiting to data collection, through analysis and reporting, conducting sensory and consumer research has never been so easy. Contact us today to find out how.

Consumer Research Needs Sensory Software

In a world that offers unlimited choices at the click of a mouse, choosing your sensory analysis software application for consumer research is actually quite simple. That’s because there are significant differences between RedJade and our competitors. The two most common sensory software applications have been available for more than 30 years. Unfortunately, those sensory software applications haven’t changed much since then. Only RedJade’s sensory software combines over four decades of sensory experience with today’s cutting edge technology.

Let’s explore three reasons why RedJade’s sensory software should be your choice for sensory and consumer research.

Sensory Software and Consumer ResearchFor starters, RedJade’s sensory software is the only sensory software for sensory and consumer research that was developed by leading experts in the sensory science field. Originally part of Tragon Corporation, the leader in sensory research since 1974 – developers of Quantitative Descriptive Analysis (QDA®), Product Optimization (PROP®), and many other sensory methodologies that are now considered industry standard – only RedJade sensory software was developed for sensory experts by sensory experts. No other sensory software can say this.

Secondly, RedJade Software Solutions, LLC is the only sensory software company to be based in Silicon Valley – home to the world’s leading software innovators such as Facebook, Google, Oracle, Instagram, Airbnb, Uber, Lyft, Yahoo, HP, LinkedIn and many, many more. Why is this important? A couple of reasons. For one, skilled talent. Because RedJade’s sensory software is built using today’s leading edge (and often bleeding edge) technology, it’s important to have the experienced software developers that understand these technologies. Simply put, these developers are in the top 1% of intelligence, and they come to work in Silicon Valley because this is where the exciting, high-paying work is! They don’t take their skills and decide to work in Guelph, Canada, or the Netherlands. They come to Silicon Valley to work and learn with their peers and change the world. And because Silicon Valley is also home to some of the world’s top universities, such as Stanford and Cal Berkeley, there will always be plenty of new, young talented workers in the area.

The third reason RedJade’s sensory software is second to none is because we’ve developed our sensory software to be as intuitive and easy to use as the applications on your smart phone. Consumer research should use consumer products – i.e., smart phones like the iPhone or an Android phone – and make consumer research, easy! In fact, if you know how to use a tablet or smartphone, then you already know how to use RedJade’s sensory software app. It is the only sensory software application that runs entirely on the web with any web browser – no need to use Citrix Receiver or Remote Server like some other sensory software applications. RedJade’s sensory software is a true web app that functions like your favorite mobile apps such as Facebook, Uber or even your banking app. RedJade’s sensory software brings you the same user experience that your favorite apps bring you. You’ll feel connected to your work, not frustrated; relief and not anxiety.

Why don’t other sensory software providers offer this? Well, if it were so easy everyone would be doing it, I suppose. The key to good sensory software development, like any software development, is making the complex look easy. We touch a “button” on the screen of our smartphone or tablet and expect it to perform magic. But, really, all we did was tap a piece of glass! That’s because the complexity is behind the glass, out of the users way. At RedJade, we took the same approach in developing our sensory software: we put the complexity out of your way and developed an app that does magic. Want to create a fully balanced design block in 1 second? Done. Want to run penalty analysis in under one second? Done. Analyze data without ever jeopardizing the integrity of the dataset? Of course. And only RedJade’s sensory software can do any of this.

Request a Software Demo

Want to learn more about RedJade’s sensory software suite? Contact us today for details or sign up for a free trial. If you’re involved in the consumer research industry and you need to research sensory issues, you can’t afford not to take a free software demo.

Fun Facts about Consumers

America likes to shop, and we spend a lot of time doing it. Every year Americans spend trillions of dollars on clothing, electronics, homes and household items, cars and a billion other products. It’s hard to believe the staggering amounts being spent. In 1930, the average American woman owned 9 outfits. Nowadays the average American woman owns 30. 25% of people who have two-car garages don’t have space to park their cars. One in ten Americans rents a storage unit outside of their home. Source: http://www.ba-bamail.com/content.aspx?emailid=15774

Sensory and Consumer Research
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